If the shape design and the sound don't match, it will create cognitive dissonance if one has synesthesia. But in order to perceive aesthetics, you need to have some degree of synesthesia.
See the image above. it is called Bouba -kiki effect
The positional design on the left is read as kiki and the curvature design is read as bouba cross culturally.
That means if the letters don't match the desired sound, it must be expecting that, which will create cognitive dissonance. The first language to tackle this issue is Sanskrit.
No comments:
Post a Comment